How To Implement LinkedIn Pixel with Google Tag Manager

In this article, we’ll delve into the world of LinkedIn Pixel, exploring its inner workings and the wealth of benefits it offers. We’ll equip you with a step-by-step guide for seamless implementation with Google Tag Manager and unveil best practices to maximize its potential. Finally, we’ll shed light on key metrics to track and explore how LinkedIn Pixel empowers you with conversion tracking. By the end, you’ll be wielding LinkedIn Pixel like a pro, ready to fine-tune your campaigns and achieve remarkable results.

Key Takeaways

• What is LinkedIn Pixel?
• How LinkedIn Pixel Works?
• Benefits of Using LinkedIn Pixel
• Step-by-Step Guide to Implementing LinkedIn Pixel with Google Tag Manager
• Best Practices for Implementing LinkedIn Pixel
• Key Metrics to Track with LinkedIn Pixel
• Leveraging LinkedIn Pixel for Conversion Tracking

What is LinkedIn Pixel?

LinkedIn Pixel, also known as the Insight Tag, is a piece of code you add to your website to track the performance of your LinkedIn ads and gain insights into your website visitors who were referred from LinkedIn. It functions similar to pixels used on other platforms like Facebook and Twitter, but with a focus on professional networking.

How LinkedIn Pixel Works?

• Tracks website activity: When someone clicks on your LinkedIn ad and visits your website, the Pixel creates a cookie in their browser. This allows LinkedIn to track their activity on your site, such as which pages they visit, what forms they submit, and any purchases they make.
• Connects ad performance and website conversions: By associating website activity with individual users’ LinkedIn profiles, the Pixel helps you understand how your LinkedIn ads are driving conversions on your website. This gives you valuable insights into the effectiveness of your campaigns and which audiences are most likely to convert.
• Retargeting and audience building: You can use the data collected by the Pixel to create targeted audiences for your future LinkedIn ads. For example, you can retarget people who visited specific pages on your website or took certain actions. This allows you to personalize your ads and reach the right people with the right message.

Benefits of Using LinkedIn Pixel

LinkedIn offers several benefits for analyzing audience data:

• Deeper insights: Track website conversions, user journeys, and engagement to understand how your LinkedIn ads perform.
• Sharper targeting: Retarget website visitors and create lookalike audiences for laser-focused ad campaigns.
• Smarter marketing: Optimize ad spend, improve ROI, and gain a competitive edge with data-driven insights.

Step-by-Step Guide to Implementing LinkedIn Pixel with Google Tag Manager

Step 1: Navigate to the Google Tag Manager web container

Step 2: Navigate to the ‘Tag’ section and click on ‘New’.

Step 3: From the ‘New’ Tag, click on ‘Tag Configuration’ and search for the LinkedIn Pixel tag.

Step 4: Configure the LinkedIn tag and add the account id as well as conversion id.

Step 5: Set up the Trigger.

By following these steps, you can effectively implement the LinkedIn and start harnessing the power of professional audience analytics.

Best Practices for Implementing LinkedIn Pixel

When implementing LinkedIn, there are several best practices to keep in mind:

1. Proper placement: Ensure that the pixel code is placed correctly on all relevant pages of your website.
2. Testing and validation: Test the pixel implementation to ensure it is working correctly and capturing the desired data.
3. Regular updates: Keep the pixel code up to date to take advantage of any new features or improvements.
4. Data privacy: Follow best practices for data privacy and inform users about the use of LinkedIn on your website.

Key Metrics to Track with LinkedIn Pixel

When it comes to tracking the performance of your professional audience on LinkedIn, there are several key metrics that you should pay attention to. Here are some important metrics to track:

• Page views: The total number of times your page was visited.
• Click-through rate (CTR): The percentage of people who clicked on your ad or content after seeing it.
• Conversion rate: The percentage of people who completed a desired action, such as filling out a form or making a purchase.

Leveraging LinkedIn Pixel for Conversion Tracking

LinkedIn provides valuable insights for conversion tracking, allowing advertisers to measure the effectiveness of their campaigns. By implementing the pixel and setting up conversion events, advertisers can track specific actions taken by their professional audience. To leverage LinkedIn for conversion tracking, follow these steps:

1. Create one or more conversions that have URL matching rules or conversion image pixel.
2. Add the pixel code to your website or landing page.
3. Set up conversion events to track specific actions.
4. Monitor and analyze the conversion data to gain insights into audience behavior and campaign performance.

Conclusion

In conclusion, the LinkedIn Pixel is a powerful tool that provides detailed analytics on professional audience engagement. By tracking website actions and conversions, you can refine your targeting, measure campaign effectiveness, and ultimately maximize your return on investment. Remember, the key lies in proper implementation and leveraging the right metrics. Embrace LinkedIn’s capabilities and watch your LinkedIn ad campaigns flourish!