Category: Cookieless-era

  • First-Party vs Third-Party Cookies Explained

    First-Party vs Third-Party Cookies Explained

    In today’s digital world, cookies play a big part in tracking our online activity and gathering information about us. But not all cookies are created equal! Understanding the difference between first-party and third-party cookies is key to grasping how they impact our privacy. This article dives deep, explaining what each type of cookie is, highlighting…

  • The Impact of Apple iOS 14 on Facebook Ads: A Complete Guide

    The Impact of Apple iOS 14 on Facebook Ads: A Complete Guide

    The release of Apple iOS 14 has brought significant changes to the landscape of Facebook advertising. These changes have impacted the way Facebook ads are tracked, measured, and optimized, presenting new challenges and opportunities for advertisers. In this article, we will explore the key changes in Facebook ads with iOS 14, how to prepare for…

  • Understanding on the Website Cookies: Digital World

    Understanding on the Website Cookies: Digital World

    Remember those delightful treats you devoured as a child? In the digital world, website cookies hold a similar promise – offering convenience and personalization. But just like real cookies, their future is uncertain. Browser restrictions are tightening their grip, leaving businesses scrambling for alternative solutions. This article dives into the fascinating world of website cookies,…

  • Chrome’s Bold Move to Disable Third-Party Cookies

    Chrome’s Bold Move to Disable Third-Party Cookies

    As online data collection ramps up, privacy anxieties are flaring, particularly in the realm of web browsing. Cookie creep and ubiquitous user tracking have fueled calls for a privacy revolution. Anticipating these demands, Chrome has made a game-changing move: axing third-party cookies. This article dives deep, examining the history of web browser privacy, Chrome’s rationale…