Google Tag Manager: A Bridge to connect to GA4

Google Tag Manager (GTM) is a powerful tag management system that helps streamline digital marketing and analytics efforts.

With GTM, marketers can quickly and easily manage, deploy, and track all their website tags in one central location. This includes tracking pixels, code snippets like JavaScript, as well as third-party codes from advertising partners and analytics providers.

This makes it easier to unify data across different tools for more accurate reporting and to get a better understanding of customer behavior. GTM enables marketers to set up complex tagging structures with minimal technical knowledge, saving time and money in the process.