Conversion Tracking – 3rd Party Cookies Phaseout

Conversion Tracking – Understanding 3rd Party Marketing Tags

Third-party marketing tags (FB, Pinterest, LinkedIn etc.) are small pieces of code embedded on a website. They collect useful data about user behavior, engagement, and demographics. This information is invaluable in a digital marketing context, with numerous use-cases.

 

 

Chrome’s Latest Update – Phasing Out of 3rd Party Tags

Impact on Conversion Tracking and Conversion Rates

The phasing out of third-party tags by Chrome presents significant implications for digital marketing, particularly conversion tracking and rates.

 

The Power of Server-Side Tagging and First-Party Data

The phasing out of third-party tags by Chrome presents significant implications for digital marketing, particularly conversion tracking and rates.

How Server-Side Tagging works?

The purpose of the server container is to provide an intermediary endpoint that you own between the browser or device where events are recorded and the third-party endpoints.