Implementing Custom Variables in Google Tag Manager

Google Tag Manager is a tool that allows you to manage and deploy various tracking codes and tags on your website without having to modify the underlying code. One of the key features is the ability to use custom variables in GTM, which provide a way to collect and store data that is specific to your website or business. In this article, we will explore what custom variables in GTM are, and how to implement them in Tag Manager.

Key Takeaways

• Understanding Custom Variables in GTM
• Implementing custom variables in Google Tag Manager

Understanding Custom Variables in GTM

What are custom variables in GTM?

Forget limited built-in variables. Custom ones let you track anything your heart desires: user IDs, purchase amounts, product categories, even custom button clicks. Imagine analyzing how specific features drive engagement or dissecting conversion funnels for targeted campaigns. The possibilities are endless! Custom Variables are the one’s which you can create from user-defined variable.

Types of custom variables in GTM

Custom variables in GTM can be classified below:

1. Navigation: This category tracks user journey and engagement, analyze page performance. Examples: HTTP Referrer, URL.
2. Page Variables: This category enhance data analysis with contextual information, track device compatibility. Examples: 1st Party Cookie, Custom Javascript Variable, Data Layer Variable, JavaScript Variable.
3. Page Elements: Track specific user interactions, analyze button clicks, access hidden data. Examples: Auto-event variables, DOM Elements, Element Visibility
4. Utilities: Clean and format data for accurate analysis, perform basic calculations within tags. Examples: Constant, Environment name, custom event, Lookup Table, Random Number, etc.
5. Container Data: Monitor container status, troubleshoot issues, manage versions. Examples: Container ID, Debug Mode, etc.

Implementing custom variables in GTM

Here are the steps to implement custom variables in GTMr:

Step 1: Log in to your Google Tag Manager account.

Step 2: Navigate to the container where you want to add the custom variable.

Step 3: Click on “Variables” in the left sidebar.

Step 4: Click on “New” to create variable.

Step 5: Select variable type based on your requirements.

Step 6: Configure the variable settings according to your needs.

Step 7: Save the variable.

Step 8: Go to “Tags” and select the tag where you want to use the custom variable.

Step 9: Save the tag and publish the changes.

Conclusion

In conclusion, Google Tag Manager is a tool that allows website owners to easily manage and deploy various tracking codes and scripts. By using this custom variables in GTM, users can collect and analyze specific data points that are important to their business. Whether it’s tracking user behavior, measuring conversions, or personalizing content, custom variables in GTM provide the flexibility and control needed to optimize website performance. With the ability to implement custom variables in GTM, website owners can gain valuable insights and make data-driven decisions to improve their online presence.

Frequently Asked Questions

What are custom variables?

CV in Google Tag Manager are user-defined variables that can be used to capture and store specific information about users or their interactions on a website. These variables can be used in tags, triggers, and variables within Google Tag Manager.

What are the types of custom variables?

There are several types of CV in Google Tag Manager, including data layer variables, JavaScript variables, and DOM variables. Each type has its own purpose and can be used to capture different types of information.

How can I implement custom variables in Google Tag Manager?

To implement CV in Google Tag Manager, you need to define the variable in the Tag Manager interface, specify the variable’s value using JavaScript or other methods, and then use the variable in tags, triggers, or other variables as needed.