Mastering Form Tracking: Use Google Tag Manager for Tracking Form Submissions

Form tracking is an essential aspect of any online business. By tracking form submissions, businesses can gain valuable insights into user behavior and improve their conversion rates. In this article, we will explore how to use Google Tag Manager for tracking form submissions. We will cover the importance of form tracking in GTM, the impact it has on conversion rates, how to implement form tracking in GTM, and how to analyze form submissions using Google Analytics.

Key Takeaways

• Understanding the Importance of Form Tracking
• Implementing Form Tracking in GTM
• Creating Custom Events of Form Tracking in GTM
• Analyzing Form Submissions with Google Analytics

Understanding the Importance of Form Tracking

Tired of throwing marketing darts in the dark? Form tracking shines a spotlight on user behavior, turning guesswork into growth. Want to know what makes your customers tick? Track those form submissions and unlock a treasure trove of insights:

• Conversion clarity: See exactly which campaigns lead users down the conversion funnel, from curious click to loyal customer. No more mystery, just data-driven optimization.
• Experience upgrade: Identify clunky forms, confusing fields, and frustrating roadblocks. Streamline the journey, make it smooth, and watch satisfaction soar.
• Marketing magic: Discover your ideal audience, their preferences, and what makes them click. Attract the right leads, personalize their experience, and watch your customer base blossom.

So ditch the guesswork and embrace data-driven decisions. Track your forms, unlock the insights, and watch your business thrive.

Implementing Form Tracking in GTM

Setting Up Form Tracking in GTM

Ready to transform your website into a lead-generating machine? Form tracking in GTM is your secret weapon. No coding required, just a few clicks and you’ll be swimming in valuable data. Buckle up, let’s dive in!

Step 1: Sign in to your Google Tag Manager account.

Step 2: Create a new container or select an existing container.

Step 3: Install the Google Tag Manager code snippet on your website.

Step 4: Set up a new trigger for form tracking and specify the form element(s) to track.

Step 5: Configure the tag to trigger on form submissions.

Step 6: Save and publish the changes.

Creating Custom Events of Form Tracking  in GTM

Tired of just counting form completions? Custom form tracking events in GTM are your secret weapon for unlocking next-level insights and optimizing your forms for conversion gold.

Forget generic data – this is laser-focused intel on user behavior, letting you identify friction points, celebrate victories, and fine-tune your forms for maximum impact.

You can manually validate your form tracking by creating the Custom Javascript Variable. In that, add the validation code if you don’t want to use form trigger from GTM.

Analyzing Form Submissions with Google Analytics

To track form submissions as goals in Google Analytics:

Step 1: Sign in to your Google Analytics account and select the Property of your website.

Step 2: Go to the “Admin” section and then click on “Events”.

Step 3: On the toggle button under the Mark as Conversion Column for the event which you want to as “Goal/Conversion“ event.

Step 4: Start tracking form submissions as goals or conversions in Google Analytics 4.

By tracking specific form interactions, analyzing engagement metrics, and continuously iterating, you can ensure that your forms are user-friendly and effective.

Conclusion

In conclusion, form tracking in GTM is an essential feature for businesses to measure and optimize their conversion rates.

With the ability to track form submissions in GTM as goals and measure form engagement through event tracking, businesses can make data-driven decisions to enhance their user experience and drive more conversions. Mastering form tracking is a crucial step in maximizing the effectiveness of online forms and achieving business success.