How to Implement Consent Mode in Google Tag Manager

In a world increasingly focused on user privacy and data regulations, navigating the balance between collecting valuable data and respecting user choices can feel like a tightrope walk. Enter Google Tag Manager’s Consent Mode – a powerful tool that helps you do both. By understanding Consent Mode, you can empower your users with control over their data while still gathering insights for analysis and marketing. This guide will walk you through the ins and outs of Consent Mode, from setup and customization to monitoring its effectiveness, ensuring you stay compliant and informed while prioritizing user privacy. Let’s dive in!

Key Takeaways

  • What is Consent Mode?
  • Why Consent Mode?
  • Setting Up Consent Mode in Google Tag Manager

Understanding Consent Mode in Google Tag Manager

What is Consent Mode?

Consent Mode is a feature in Google Tag Manager that allows website owners to adjust how their Google tags behave based on the consent status of their users. It provides a framework for handling user consent for cookies and tracking technologies in a way that complies with privacy regulations like GDPR and CCPA.

Why Consent Mode?

There are several reasons why Consent Mode is becoming increasingly important:

Respecting User Privacy:

  • Compliance with regulations: Consent Mode helps websites and apps comply with privacy regulations like GDPR and CCPA, which require user consent for collecting and using their data.
  • Transparency and user control: It allows users to choose which data they share and for what purposes, giving them greater control over their privacy.

Overall, Consent Mode is a valuable tool for businesses to respect user privacy, maintain measurement capabilities, and comply with regulations. However, it’s crucial to understand its limitations and implement it thoughtfully.

Setting Up Consent Mode in Google Tag Manager

So for installing the consent mode with google tag manager, here we are using the Enzuzo Cookie Manager Template. So let’s go ahead:

Step 1: Let’s create the template

Navigate to the “Template” section and click on “New”.

Step 2: Download Template

As of now, download the template given by them and click on “Import” section. The file(template.tpl) that you downloaded, upload it. Then press ‘Save’.

Step 3: Navigate to the Tag Section

Click on ‘Tag’ and click on ‘New’.

Step 4: Configure the Tag

Now, select the “Enzuzo Cookie Manager” tag and add the Enzuzo Script URL. You will get the Script URL from the Enzuzo Website. To find the URL click on the “Cookie Consent” -> “Add to Website”.

Step 5: Configure the Trigger

Navigate to the ‘Trigger’ section and click on ‘New’ and select the Consent- Initialization trigger.

Step 6: Add Services of Google Tag Manager

Navigate to the Enzuzo website. In the cookie manager settings -> Cookie Consent -> Manage Cookies -> Click on ‘+’ sign and add the entry to Google Tag Manager.

Step 7: Set up Cookie Banner with Custom HTML tag

Navigate to the ‘Tag’ section -> click on ‘New’ -> Create Custom HTML tag.

Step 8: Configure the custom HTML tag

Now, add the code into the HTML tag. Select the Support documen.write checkbox. Additionally, under the Tag firing section select the ‘once per page’.

Step 9: Configure the Trigger

Navigate to the ‘Trigger’ section -> click on ‘New’ -> select the ‘DOM Ready’ -> Choose the option ‘All DOM Ready Event’.

Step 10: Create the Consent Update trigger

If you created the GA4 event, so create the custom event trigger. Navigate to the ‘Trigger’ section -> click on ‘New’ -> select the ‘custom event’ trigger -> set event name as ‘enzuzo_consent_update’ -> select choice ‘All Custom Events -> Save the trigger.

Step 11: Test and Publish the GTM

Let’s check how consent banner is working or not. You will allow all cookies button then you will see the cookies into the developer tool. For checking the developer tools, right click on ‘Inspect’ -> select the ‘Application’ tab -> select the ‘Cookie’ section -> you will see the cookie.

Conclusion

Prioritizing user privacy and compliance? Consent Mode in Google Tag Manager is your key. It empowers you to manage user consent for tracking technologies, respecting their choices while adhering to data protection regulations like GDPR and CCPA. This transparency builds trust and loyalty, leading to better engagement and conversions.

Remember, Consent Mode isn’t just about compliance; it’s about putting users in control. While limitations exist, like modeled data accuracy, the benefits outweigh them. Start implementing Consent Mode today and stay ahead of the curve in data privacy practices.