Master Pinterest with Server-Side Tracking with Tag Manager
In the symphony of digital marketing, understanding your audience's tune is the key to harmony. Pinterest, with its visually-driven platform and engaged user base, offers a unique opportunity to connect with potential customers. Master Pinterest server-side tracking GTM for your...
TikTok Server-Side Tracking via GTM: 7 Easy Tracking Steps
TikTok advertising has become a powerful tool for businesses to reach their target audience. With the rise of TikTok as an advertising platform, businesses are leveraging its key features to create impactful ad campaigns. Server-side tracking plays a vital role...
Update on Apple iOS 14.5: Impact on Your Facebook Ads
The release of Apple iOS 14.5 has brought significant changes to the landscape of Facebook advertising. These changes have impacted the way Facebook ads are tracked, measured, and optimized, presenting new challenges and opportunities for advertisers. In this article, we...
Mixpanel Server-Side Tracking with GTM: 7 Easy Steps
Want to get the most reliable user data from Mixpanel? Look no further than server-side tracking! This powerful approach lets you capture user actions directly from your servers, bypassing limitations like ad blockers. We'll explore how the Mixpanel tag integrates with...
Facebook & FCAPI Server-Side with GTM: 9 Easy Steps
The winds of change are blowing in the world of digital advertising, and privacy concerns are at the forefront. This has marketers scrambling to adapt their strategies, especially when it comes to effectively measuring campaign performance. Enter Facebook Server-Side Tracking, ...
Google Ads Server-Side Tracking: 12 Easy Steps with GTM
Feeling lost in the world of Google Ads data? Want to improve privacy, performance, and control over your campaign measurement? Look no further than server-side tracking! This article unveils the secrets of this powerful technique. We'll delve into what server-side...
Understanding the Website Cookies: Types, Uses, and Benefits
In the digital world, website cookies hold a similar promise – offering convenience and personalization. Browser restrictions are tightening their grip, leaving businesses scrambling for alternative solutions. This article dives into the fascinating world of website cookies, exploring their importance,...
Client Side vs Server Side Tracking: Key Differences
In the digital landscape, data reigns supreme. Understanding web tracking and user behavior is essential for businesses to thrive, but how do we collect this valuable information? Enter the two titans: client side vs server side tracking. While both serve...
Chrome’s Bold Move to Disable Third-Party Cookies
People are getting more worried about their privacy online, especially because websites keep track of them using cookies. In response to these concerns, Google Chrome is making a big change: it's getting rid of third-party cookie phaseout completely. This will...
Implement Server-Side Tracking in GA4 with GTM
Unleash the power of data privacy and control with server side tracking GTM and Google Analytics 4 (GA4). This guide unlocks the secrets of this revolutionary approach. We'll delve into the inner workings of server side tracking, unpack the intricacies...
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